The BBC recorded 100.2 million website visits in the US in July, according to digital intelligence platform Similarweb. Visits to bbc.com in the JIRCAS: International research program US were down 15% in July as the British public service broadcaster introduced a paywall to users in America. India Times (up 33% to 26.9 million), aggregator Newsbreak (32.2 million) and Alabama-focused al.com (18.9 million) also saw double-digit year-on-year growth in August.
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- The BBC launched a dynamic paywall for users in the US at the end of June, charging $8.99 (£6.55) per month or $49.99 (£36.40) per year.
- How do scientists forecast so much about the cause, effect, and scope of earthquakes… when they still don’t know when those quakes are going to happen?
- Only 15 out of the top 50 news websites in the US grew traffic year on year in May, according to the latest data from Similarweb.
- Celebrity newsbrand People was the fastest-growing news website in the US in March according to Press Gazette’s latest ranking.
- Year-on-year, however, the fastest growth was at sports publisher Athlon Sports, which has been the case among the US top 50 every month since May.
NBC News, similarly, grew its traffic 112.5% compared with last year, while USA Today managed growth of 65.5%. The biggest fallers compared with December 2023 among the whole top 50 were UK tabloid The Sun (23 million, down 55%), The Los Angeles Times (19.4 million, down 33.2%) and Huffpost (43.6 million, down 21%). Among the nine websites to lose traffic month-on-month, five saw decreases of 2.1% or lower.
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Yahoo Finance and People both shuffled up the board one spot to sixth and seventh place respectively, pushing the New York Post (150 million visits, down 7% year-on-year) down to eighth. The New York Times maintained its position in second place, with 361.8 million visits, and Fox News was third on 293 million. After Athlon the fastest-growing site in the US year-on-year was The Daily Dot (up 174.2% year-on-year to 29.2 million), which entered the top 50 for the first time in August.
It was followed by USA Today (185.3 million, up 41.6% year-on-year) and the website of People magazine (157.4 million, up 32.3%), which were the only other top-ten sites to see double-digit growth compared with 2023. For another month the fastest year-on-year grower on the top 50 was athlonsports.com (39 million visits, up 305.7%), followed by the AP and The Daily Dot (25.1 million, up 147.3%). All of the ten most-visited news sites in the US in November received more visits than they did a year earlier.
Among the ten biggest sites by number of visits, celebrity newsbrand People was the fastest growing year-on-year for a second month (140.2 million visits, up 31%). In September, the news division saw a spike as it increased 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million. Among the ten biggest news websites by volume of visits, USA Today was the fastest-growing for a third month in a row. Visits to the UK publisher’s site were up 29% month-on-month to 24.3 million, making it the second-fastest growing news site in the US, according to data from digital intelligence platform, Similarweb. Newsweek was once again the fastest-growing news website in the US in June 2023, notching 15% month-on-month growth to 110.2 million visits. All but eight of the 50 most-visited news sites in the US saw traffic growth in March compared to February, with a third seeing at least 10% growth in the longer month.
